Before you purchase a new website for your dealership, consider this: over 60% of all internet users are accessing the web from their mobile devices. That means that 6 out of every 10 people that will view your dealership website will be on their phone or tablet. As of a few years ago, a new technology referred to as “Responsive Web Design” came about and has became an important staple in website development. Each dealership looking to get the most out of their website should consider this technology before building their next site and here is why:
- Better Search Engine OptimizationWebsites that are created for mobile devices only usually require a separate URL. For example, instead of yourwebsite.com, the mobile domain might be yourwebsite.com/mobile or m.yourwebsite.com. If your website is built responsively, there is only one URL and that URL can be shared on any desktop, tablet, and/or mobile device without any redirects. This is not only easier for your users to share and explore your content, but also allows search engines to “crawl” your website without having to catalog multiple versions. It is because of this fact that Google, Yahoo, and Bing promotes the use of responsive websites and urges site owners to make the switch.
- Responsive websites adapt to any screen sizeOver the last few years, we have seen a significant increase in mobile usage and it seems to only be growing. No matter where you live you will now find people checking their e-mail, browsing the internet, and shopping on their mobile devices. By today’s count, there are hundreds of different mobile devices that all have different screen sizes and resolutions. Your dealership website should be designed to operate fluently on any device of any size, allowing your content to be accessed anytime from anywhere. This is important when your dealership depends on it’s conversion of mobile traffic to leads for your sales department.
- Responsive websites ensure your customers a positive experience while browsingWhether it is a search engine or a marketplace like Autotrader or Cars.com, your customers have arrived at your website to find out what you have to offer and to learn more about your dealership. A responsive site allows your customers to view all of the content (dealership images, vehicles, financing applications, directions) on you website easily from their mobile device. As dealers spend thousands each month to advertise their inventory, many seem to fall short in building an effective website that converts these prospects into leads. With a responsive website, you eliminate the need to pinch and zoom to read text or images on a page. A responsive website is easy to navigate and ensures that you customers will explore all that you have to offer.