I work for a development company so I have been asked asked by Car Dealers the difference since I started. What is the difference of a Responsive website to a Mobile Website and is there any benifits of one over the other? There is a difference but before we get into what is better for you and your dealership, I think it is important to understand the different features between a Mobile Site and a Responsive Site.
I research car dealer websites all of the time. I see car dealers that are doing everything right and then I see how most of the car dealers are handling their websites. So I thought I would share and break down what I am seeing or not seeing.
A lot car dealers don’t have an internet process that they follow. They just wing it. If the customer really wants the vehicle then they will come in to see it. That is the mind set. If you look at car dealers that are, month in and month out, performing will with their internet leads you will see that they have a solid internet process in place. It does not have to be complicated but it needs to be followed with every prospect.
Being a BDC professional and working for a company that develops car dealership websites we get asked all the time about lead response times and if it is really that important. Internet leads are a race against your competitors. After years of reaching out to prospects and talking with them on the phone I can not stress just how important it really is. If you want to be successful online your response time should be around 5 minutes if not faster.
Using cell phones to search for vehicles how now surpassed computers. Because younger customers don’t like talking on the phone to get the answers they want having texting on your website is important. But how do you go from answering a customer’s question to getting them to come in to see the vehicle? I know it sounds like it should not be that big of a problem. But when it comes to texting sometimes saying too much could end the conversation. Continue reading “effectively communicate via text”