I work for a development company so I have been asked asked by Car Dealers the difference since I started. What is the difference of a Responsive website to a Mobile Website and is there any benifits of one over the other? There is a difference but before we get into what is better for you and your dealership, I think it is important to understand the different features between a Mobile Site and a Responsive Site.
I research car dealer websites all of the time. I see car dealers that are doing everything right and then I see how most of the car dealers are handling their websites. So I thought I would share and break down what I am seeing or not seeing.
A lot car dealers don’t have an internet process that they follow. They just wing it. If the customer really wants the vehicle then they will come in to see it. That is the mind set. If you look at car dealers that are, month in and month out, performing will with their internet leads you will see that they have a solid internet process in place. It does not have to be complicated but it needs to be followed with every prospect.
Being a BDC professional and working for a company that develops car dealership websites we get asked all the time about lead response times and if it is really that important. Internet leads are a race against your competitors. After years of reaching out to prospects and talking with them on the phone I can not stress just how important it really is. If you want to be successful online your response time should be around 5 minutes if not faster.
Using cell phones to search for vehicles how now surpassed computers. Because younger customers don’t like talking on the phone to get the answers they want having texting on your website is important. But how do you go from answering a customer’s question to getting them to come in to see the vehicle? I know it sounds like it should not be that big of a problem. But when it comes to texting sometimes saying too much could end the conversation. Continue reading “effectively communicate via text”
A popular dealership trend in 2016 is communicating with customers via text messages. AutoDealerTech is proud to now offer texting capabilities right from your dealership website! Talking to your prospects and answering their questions has never been faster or easier!
One of the most important factors in marketing your business is your dealership’s SEO. Search Engine Optimization is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” In today’s internet-driven world, SEO is a topic that should be on every dealer’s mind.
Before you purchase a new website for your dealership, consider this: over 60% of all internet users are accessing the web from their mobile devices. That means that 6 out of every 10 people that will view your dealership website will be on their phone or tablet. As of a few years ago, a new technology referred to as “Responsive Web Design” came about and has became an important staple in website development. Each dealership looking to get the most out of their website should consider this technology before building their next site and here is why: