I work for a development company so I have been asked asked by Car Dealers the difference since I started. What is the difference of a Responsive website to a Mobile Website and is there any benifits of one over the other? There is a difference but before we get into what is better for you and your dealership, I think it is important to understand the different features between a Mobile Site and a Responsive Site.
I research car dealer websites all of the time. I see car dealers that are doing everything right and then I see how most of the car dealers are handling their websites. So I thought I would share and break down what I am seeing or not seeing.
A lot car dealers don’t have an internet process that they follow. They just wing it. If the customer really wants the vehicle then they will come in to see it. That is the mind set. If you look at car dealers that are, month in and month out, performing will with their internet leads you will see that they have a solid internet process in place. It does not have to be complicated but it needs to be followed with every prospect.
Car Dealers want to know. “How can I get my website to perform better with Search Engines.”
That is a great question for any business because it shows that they understand the importance of using the internet. When it comes to SEO most of the factors are the responsibility of the person or company developing the website. This would be things like Internal Site Linking, Meta Tags, and Design. Because design is an important factor we will be going over it at the end.
What is SEO? There is a long definition to what is SEO but I like the one that keeps it simple. “It is the process of getting traffic from organic search results.“ Just because we know what a word means do not mean we know what we are doing. Car dealers want to know how to increase SEO so here are a few factors of SEO they can work on.
One of the most important factors in marketing your business is your dealership’s SEO. Search Engine Optimization is defined as “the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.” In today’s internet-driven world, SEO is a topic that should be on every dealer’s mind.